Hasbro Pulse – Cookie Policy

(Last Updated:  30 March 2022)

  1. What are cookies?
  2. Which cookies do we use?
  3. What about other tracking technologies, like web beacons?
  4. Hasbro Cookies
  5. Managing your cookies
  6. How often will we update this Cookie Policy?
  7. Where can I get further information?

The term "we", "us" or "our" in this Cookie Policy refers to Hasbro European Trading B.V., and any of its affiliate companies, (collectively "Hasbro"). This Cookie Policy applies to information we may collect when you use our website: Hasbro Pulse Germany (the "Website").

We are committed to protecting the privacy of your personal data in accordance with applicable privacy and data protection laws. Further information about how Hasbro uses your personal data can be found in our Privacy Policy. This Cookie Policy sets out the practices in relation to the cookies and other similar technology used by Hasbro on the Website. Please see the ‘Managing your cookies’ section for details on how to adjust your settings. However, please note that if you do this you may not be able to use the full functionality of the Website.

1. What are cookies?

The Website uses cookies or other similar technologies to collect information about your access to the Website.

We use the term "cookies" to refer to small text files that are installed on your browser, computer or mobile device to store and sometimes track information about you. They allow the Website to recognize your device. Cookies can serve several purposes: they help us provide you with a better Website, by enabling us to collect statistical data and adapt the content of the Website by monitoring which pages you find useful and which you do not, and by gathering and remembering information about your preferences such as language preferences, passwords and log-in details. A number of cookies the Website uses last only for the duration of your session on the Website and expire when you close your browser. Other cookies are used to remember you when you return to the Website and will last for longer. Please see ‘Hasbro Cookies’ section to check the expiry period of each cookie.

2. Which cookies do we use?

We use cookies on the Website to:

  • recognise the operating system on your device or computer and the type of tablet or smartphone you are using to access the Website;
  • monitor Website performance and improve Website services;
  • remember that you have visited us before. This means we can identify the number of unique visitors we receive and, for example, make sure we have enough capacity for the number of users that visit the Website.
  • customise elements of the layout and/or content of the Website;
  • monitor use of features and services, traffic and demographic trends, and browser versions; and
  • collect anonymous statistical information about how you use the Website (including how long you spend on the Website and the pages you visit within the Website) and where you have come to the Website from, so that we can improve the Website and learn which parts of the Website are most popular with visitors. We may share anonymous statistical information with carefully selected third parties such as our digital agencies.

Some of the cookies used on the Website are set by us ("first party cookies") and some are set by third parties ("third party cookies") who are delivering services on our behalf.

When you visit a page on the Website it may generate any of the following types of cookies:

Strictly Necessary Cookies

These cookies are required to save your session and to carry out other activities that are strictly necessary for the operation of the Website. They enable us to provide you with services you have specifically asked for and are essential for you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services you have asked for, such as placing items in a shopping basket, cannot be provided to you. We also use security cookies to ensure the security of the Website. Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them.

The legal basis for this processing is our legitimate interest pursuant to Art. 6 para 1 lit. f GDPR.

You can block or delete them by changing your browser settings, as described below in ‘Managing your cookies’. However, please note that if you do this you may not be able to use the full functionality of the Website.

Functionality Cookies

Subject to your prior consent based on Art. 6 para. 1 lit. a of the GDPR, we use functional cookies to allow the Website to remember choices you make on the Website (such as your user name, language or the region you are in) to provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other websites. They also do not gather any information about you that could be used for advertising or remembering where you’ve been on the Internet besides our websites.

Performance Cookies

Subject to your prior consent based on Art. 6 para. 1 lit. a of the GDPR, these cookies collect information about your visit and use of the Website, for instance, which pages you visit most often, and if you get error messages from such web pages. These cookies do not collect information that identifies you. All information these cookies collect is only used to improve how the Website works. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of the Website and our campaigns and ultimately to improve user experience.

Analytics and Customisation Cookies

Subject to your prior consent based on Art. 6 para. 1 lit. a of the GDPR, we use these cookies, to help us understand how users access and use our services. The data collected typically includes information such as your IP address, your internet service provider, your web browser, the time spent on web pages, the links clicked and the advertisements viewed on those pages. We use this information to improve the Services and your experience, to see which areas and features of our services are popular, and for which visitors, and to count visits.

Subject to your prior consent based on Art. 6 para. 1 lit. a of the GDPR we will use, for instance, Google Analytics on the Website, a web analysis tool by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google“). Google Analytics uses cookies. The information concerning your visit to the Website (including your IP address, which is ultimately shortened by Google) as created by the cookie will be transferred and stored to a server of Google in the US.

Google acts as a data processor and  has, according to its own information, imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws in the international transfer of data.

On our behalf Google will use this information in order to evaluate your use of the Website, to assemble respective reports and to offer further services connected with the use of the Website or the internet.

To the extent data the data sent by us and linked with cookies involves personal data, such personal data will be handled in accordance with Hasbro’s Privacy Notice.

Moreover, you can prevent that Google gathers and processes data (cookies and IP address) by downloading and installing the Browser-Plug-In available here: https://tools.google.com/dlpage/gaoptout?hl=de-DE.

More information concerning the terms of use and data privacy you can find here: http://www.google.com/analytics/terms/de.html or here: https://marketingplatform.google.com/about/analytics/terms/us/.

Social Networking Cookies

Subject to your consent based on Art. 6 para. 1 lit. a of the GDPR, we use social sharing cookies to enable you to share any content of interest on social networks and sometimes we may present some targeted advertisements on these networks based on your interaction with the Website.

3. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to the Website. We may use other, similar technologies from time to time, like clear GIFs (sometimes called "tracking pixels" or "web beacons"), browser analysis tools and server logs for similar purposes as described in this Cookie Policy and we may include them on our sites, in marketing email messages or our newsletter and affiliated websites to determine whether messages have been opened and whether links have been clicked on. The information provided in this Cookie Policy about cookies also applies to these technologies. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Clear GIFs: Clear GIFs (or "web beacons") are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Log Files: Log files record the Website activity on our services and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine (among other things) how many and how often users have accessed or used our Website, which pages of our Website they've visited, and other similar data.

Do Not Track (DNT) Signals: Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, our system does not support and cannot act on DNT signal headers that we may receive. However, the choices that we provide you concerning collection and use of your personal data will continue to operate as described in the Privacy Policy and this Cookie Policy.

4. Hasbro Cookies

We use the following cookies listed in the table below on the Website.

Strictly Necessary Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas, quick page loading time, and shopping and checkout information.

How to refuse / withdraw Strictly Necessary Cookies?

Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them.

You can block or delete them by changing your browser settings as described below under the heading "Managing your cookies".

Strictly necessary cookies

Cookie Name

Description

Duration

OptanonConsent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

365 Days

OptanonAlertBoxClosed

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user.  The cookie has a one year lifespan and contains no personal information.

365 Days

eupubconsent

This cookie is used by the IAB Europe Transparency & Consent Framework to store the user's consent to the data collection Purposes. The cookie holds an encrypted consent string that vendors participating in the framework can read and determine the user's consent.

2914199 Days

shopify_country

Used in connection with checkout.

Session

checkout_queue_token

Used in connection with shopping cart.

Session

cart_currency

Used in connection with shopping cart.

2914153 Days

_checkout_queue_checkout_token

Used in connection with shopping cart.

Session

cart

Used in connection with shopping cart.

14 Days

cart_ver

Used in connection with shopping cart.

14 Days

_orig_referrer

This cookie is generally provided by Shopify and is used in connection with a shopping cart.

14 Days

cart_ts

This cookie is generally provided by Shopify and is used in connection with checkout.

14 Days

_secure_session_id

This cookie is generally provided by Shopify and is used in connection with checkout.

1 Day

cart_sig

This cookie is generally provided by Shopify and is used in connection with checkout.

14 Days

secure_customer_sig

This cookie is generally provided by Shopify and is used in connection with a customer login.

365 Days

cookietest

Used to check if the browser is set to block or allow cookies.

Session

incap_ses_*

Incapsula DDoS Protection and Web Application Firewall: cookie for linking HTTP requests to a certain session (or visit). Re-opening the browser and accessing same site are registered as different visits. This session cookie maintains existing sessions.

Session

visid_incap_XXXXXX

Incapsula DDoS Protection and Web Application Firewall: cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.

365 Days

nlbi_XXXXXXX

N/A

Session

 

Performance & Analytic Cookies

These cookies are used to enhance the performance of our Website such as allowing Hasbro to count visits and monitor traffic sources, which will allow up to improve the performance of the Website.

How to refuse / withdraw Functional Cookies?

You can withdraw your consent to the future use of cookies at any time. Please follow the instructions below under the heading "Managing your cookies".

Performance & Analytics Cookies

Cookie Name

Description

Duration

_shopify_s

This cookie is associated with Shopify's analytics suite.

Session

_shopify_d

This cookie is associated with Shopify's analytics suite.

Session

_shopify_y

This cookie is associated with Shopify's analytics suite.

731 Days

_s

This cookie is associated with Shopify's analytics suite.

Session

_shopify_evids

This cookie is associated with Shopify's analytics suite.

Session

_shopify_sa_p

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

Session

_y

This cookie is associated with Shopify's analytics suite.

1093 Days

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

730 Days

_gid

It stores and updates a unique value for each page visited.

1 Day

_ALGOLIA

Algolia cookie for search analytics and personalization.

180 Days

_shopify_sa_t

This cookie is associated with Shopify's analytics suite concerning marketing and referrals.

Session

_landing_page

This cookie is used to track, report, and analyze on landing pages.

14 Days

 

Functional Cookies?

These cookies help us customise our Website for you by remembering your site preferences, such as remembering that certain cookies have been refused.

How to refuse / withdraw Functional Cookies?

You can withdraw your consent to the future use of cookies at any time. Please follow the instructions below under the heading "Managing your cookies".

Functional Cookies

Cookie Name

Description

Duration

__kla_id

When JavaScript is enabled, this cookie can track and identify site visitors through an auto-generated ID.

730 Days


 

Pixel

This cookie is set by Yotpo to generate analytics based on user engagement with the yotpo reviews widget on our site.

-

_shg_session_id

Shogun session ID.

Session

_shg_user_id

Shogun user ID.

1825 Days

 

5. Managing your cookies

Even if you have consented to the use of cookies as described above, you can withdraw your consent to the future use of cookies at any time. To do so, please adjust your consent settings using the Cookie Consent Management tool  provided by Hasbro. You can also use your browser settings to generally block cookies, remove existing cookies or change your cookies settings.

If you do this, you may still be able to browse around the Website, but certain functions will not be available.

Your browser’s 'help' menu should tell you how to block cookies or change your cookie settings. How you adjust your browser will depend on the browser you are using.

You can also limit cookies collected from or about your mobile device for the purposes of serving online behavioral advertising to you by going to your device settings and move back the slider “Allow apps to request tracking” “(for iOS devices, if you have activated this function before) or “Opt out of Ads Personalization” (for Android devices).

You can delete cookies stored in your browser by using a function in your browser. This function is often known as 'clearing cookies'. Clearing your cookies on one browser of one device does not automatically clear them on another. You need to clear all browsers on all channels independently.

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to delete or block cookies using different types of browsers.

Some of the companies we work with to provide you with targeted advertising upon your prior request participate in the Digital Advertising Alliance ("DAA") or the Network Advertising Initiative ("NAI"). For more information about the targeted advertising provided by these companies, and how to opt out of having your information used in this way by these companies, please visit: www.aboutads.info/choices for opt out for DAA participating companies or www.networkadvertising.org/choices for opt out for NAI participating companies. Opting out means that the selected participants should no longer deliver certain targeted ads to you.

To opt out of third-party matched ads, please contact us as set out in the “Where can I get further information?” section below and specify that you wish to opt out of matched ads. We will request that the applicable party not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable party to opt-out. We are not responsible for the effectiveness of, or compliance with, any third party opt out options or programs, or the accuracy of any third party statements regarding opt out options or programs.

6. How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. We will inform you on any material changes via the Website.

The date at the top of this Cookie Policy indicates when it was last updated.

7. Where can I get further information?

If you have any questions about this Cookie Policy, our use of cookies or other technologies, please contact us at:

Address:

Hasbro European Trading B.V.,
De Entrée 240,
1101 EE Amsterdam,
the Netherlands

Email: dpo@hasbro.com